ICON features a soft industrial architectural design that reflects the warehouses and materials of The Gulch's rugged history and is infused with a high-tech sensibility. ICON has a dynamic spire identifiable from afar. Once the distinctive project is completed, it will become a hallmark of the city's skyscape and a beacon for The Gulch. The 424-residential unit development will showcase 25,500 square feet of streetlevel retail.